21st October 2021
Octane5 Partners With Crane Currency To Transform Product Authentication for the Licensing Industry
OCTANE5, OCTOBER 2021 – Octane5, the company behind the BrandComply licensing platform, announced today a new partnership with Crane Currency to incorporate Crane Micro-Optics technologies into Octane5 brand protection programs.
“I have been impressed with Crane and their work in Micro-Optic technology since it was first introduced in the $100 bill eight years ago,” stated Matt Dunn, President and Co-Founder of Octane5. “So it’s truly exciting that we are now able to leverage this intuitive and visually stunning technology for the brand licensing sector. Our team is gratified to be selected by Crane for this partnership.”
“This is a partnership in the truest sense of the word,” stated Sam Keayes, President of Crane Currency. “It’s important to Crane that we align with the best organizations – those that truly understand the risks that brands face in a global marketplace and are the most innovative in protecting them. The team at Octane5 has a great track record of protecting some of the most iconic brands in the world so we are truly thrilled to join with them in elevating brand protection in the licensing industry.”
Under the terms of the agreement, Octane5 will be the primary partner of Crane Currency in the brand licensing sector for Crane’s patented, industry-leading Micro-Optic technology. This technology is unique for its ability to deliver a deep, three-dimensional image and fluid movement effects that are easy and intuitive to verify. Combined with a brand’s identifiable markings, the result are brand protection products that are both highly secure and highly engaging to consumers.
“Layering Crane technology with our marketing-based security approach is an incredible opportunity,” stated Mike Dunn, President and Co-Founder of Octane5. “Our team has been part of leading this industry since 1996, and once again, we leapfrog the competition. We look forward to bringing this technology to the over 100 brands that we support around the world in helping them securely advance their programs.”
Concurrent with the launch of the Crane partnership, Octane5 is also making a substantial investment in its Alpharetta, Georgia facility with security hang tag and label production upgrades. Stated Matt Dunn, “We just finished a complete renovation and expansion of our onsite manufacturing facilities by 50% and are in the final stages of new equipment installation to bring even more capabilities in-house. With this expanded capability, and Crane’s US facilities, we will control our own destiny and not be reliant on far-flung supply chains to meet the needs of our clients.”