News

5th
April
2023

INTRODUCING NEW PRODUCTS BY CRANE AUTHENTICATION

The epidemic of product counterfeiting is growing rapidly in a multitude of industries. Whether you are a brand owner, a seller or a consumer, chances are you have encountered counterfeit pr...

11th
January
2023

Customers Deserve Authenticity

Consumers are losing brand trust – they are searching for authenticity but are coming up short. Recent customer surveys show a deterioration in the perception of customer trust in national...

1st
September
2022

Micro-Optic Design Comes to the Fore

When Crane Currency purchased the Tumba Banknote facility from the Swedish Central Bank in 2002, Crane was already a well-known banknote paper maker, but had no direct experience in banknote...

7th
April
2022

Essentra Packaging & Crane Currency Announce Strategic Partnership for Pharmaceutical and Beauty Packaging Applications

Essentra Packaging is pleased to announce a strategic partnership agreement with Crane Currency (“Crane”), to develop a range of next generation security features... ..

26th
January
2022

Crane Authentication Welcomes Frederic Albinyana to Its Growing Team!

Frederic Albinyana has joined Crane Authentication as Regional Business Development Director. Based in Switzerland, Frederic will manage and grow Crane Authentication’s European customer b...

24th
November
2021

Intuitive Authentication Through Kinetic Messaging

During a forum on brand protection last week, Richard Einhorn, Director, Product Authentication from Crane Authentication spoke about the challenges being faced by brands around the world, i...

21st
October
2021

Octane5 Partners With Crane Currency To Transform Product Authentication for the Licensing Industry

OCTANE5, OCTOBER 2021 – Octane5, the company behind the BrandComply licensing platform, announced today a new partnership with Crane Currency to incorporate Crane Micro-Optics technologies...

18th
August
2021

Michigan State Continues to Provide Thought Leadership in the Brand Protection Space

Michigan State continues to provide thought leadership in the brand protection space...

5th
August
2021

Micro-Optics Achieve Great Results in Perception Study

Visible branding & security effects are only useful if a consumer sees it, identifies it, & like what they see. Perception Studies are the preferred way to determine that the images ...

30th
July
2021

Crane Authentication and Brady Celebrating 15 Years of Collaboration

Crane Authentication and Brady celebrate 15 years of collaboration providing world-class product authentication solutions to solve the hardest counterfeiting challenges. Brady leverages Cra...

27th
November
2020

Crane Authentication™ – Increased Brand Protection with Micro-Optic Security

Crane Currency today expands its line of business with Crane Authentication™, an advanced brand protection for commercial applications that builds on the unique micro-optic security featu...